{"id":494,"date":"2025-03-17T11:35:12","date_gmt":"2025-03-17T11:35:12","guid":{"rendered":"http:\/\/16.170.190.113\/about\/"},"modified":"2025-04-02T14:32:29","modified_gmt":"2025-04-02T14:32:29","slug":"aleks-story","status":"publish","type":"page","link":"https:\/\/powertogrow.academy\/en\/aleks-story\/","title":{"rendered":"Aleks story"},"content":{"rendered":"
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About Aleks<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aleks is a tech entrepreneur with nearly 20 years of experience in building and scaling startups. Here, you can read about his entire journey. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Aleksandar Goga\u2019s Entrepreneurial Journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aleksandar Goga is a Swedish tech entrepreneur with nearly 20 years of experience in building and scaling startups. He knows what it takes to succeed and create sustainable growth. Raised in Stockholm, he studied at the Department of Computer and Systems Sciences at Stockholm University before dropping out in 2006 at the age of 19 to found the service marketplace ServiceFinder together with Vishal Nanda and Jeffrey Singh. Around the same time, they also launched JobbJakt.se and Staffrec Systems AB.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In 2016, ServiceFinder was acquired by Schibsted Media Group, and Aleksandar remained with the company until 2017. He then went on to invest in several startups, real estate, and e-commerce ventures, while also founding the sneaker e-commerce store Alexander-Kay.com and the tech company Orderhero.se\u2014a business focused on digitizing the restaurant industry.<\/p>

Orderhero challenged the industry's giants and continued to grow, even as the restaurant sector was hit hard during the COVID-19 pandemic. As the market began to recover, the company set its sights on a public listing and received approval from Nasdaq Stockholm.<\/p>

Shortly thereafter, a media storm was triggered by a skewed series of articles published in the spring of 2022. Despite this, the share issue was oversubscribed\u2014clear proof of investor confidence and a testament to the hard work put in. The IPO was postponed until the fall of that year, and in combination with the war in Ukraine, economic uncertainty, and a market crash, significant challenges arose, ultimately leading the company to file for restructuring. After a prolonged restructuring period, Orderhero eventually filed for bankruptcy\u2014nearly two years after the onset of the media storm\u2014marking Goga\u2019s first.<\/p>

During the restructuring process, additional challenges emerged when the appointed administrator failed to carry out their duties properly. At that stage, Goga received support from\u00a0Maja Stojanovic<\/b>, Founder of\u00a0Juridium.se<\/b>, a digital law firm, which took over the process and helped him navigate through the restructuring. Over time, he realized that many of the issues could have been prevented, and the experience provided him with valuable insights into how he could further develop his leadership.<\/p>

The very same day he submitted the bankruptcy filing for\u00a0Orderhero.se<\/b>, the\u00a02 januari 2024<\/b>, he stepped in as a co-owner and took on an operational role at\u00a0Juridium.se<\/b>\u00a0with a focus on growth. Drawing on his previous experiences, he helped rapidly accelerate the company\u2019s expansion. Juridium grew quickly and became a successful player in the market before being sold later that same year.<\/p>

Growth and Success Strategies<\/b><\/b><\/p>

Goga has extensive experience in driving growth, establishing efficient processes, building strong teams, leadership groups, and boards, as well as raising capital. He has consistently challenged organizations in a sustainable way to ensure long-term growth.<\/p>

A common thread across all the companies Goga has led is a strong focus on revenue. By understanding the customer and the market at a granular level, he knows how to drive top-line growth. Many entrepreneurs get stuck in product development and forget that a business only survives by increasing revenue and driving profitability. Goga has proven his model not only in his own ventures but also by helping others grow using the same methodology.<\/p>

Turning setbacks into success<\/b><\/b><\/p>

Many times throughout the journey with Orderhero, he could have walked away\u2014but Goga has an unwavering belief that every situation carries invaluable lessons. He is endlessly curious about how setbacks can be transformed into success. To him, the only true failure is giving up\u2014everything else is simply a challenge to be understood and navigated in different ways.<\/p>

Do you want to take your company to the next level?<\/b><\/b><\/p>

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Are you an entrepreneur looking to grow your business, navigate tough challenges, or craft a successful exit strategy? With insights from two exits and one bankruptcy, Aleksandar Goga helps you find the right path forward\u2014so you can achieve your goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The only true failure is giving up \u2013 everything else is simply a challenge along the way, one that you must learn to navigate in different ways.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aleksandar Goga<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Featured in the media<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Om Aleks Aleks \u00e4r en techentrepren\u00f6r med n\u00e4rmare 20 \u00e5rs erfarenhet av att bygga och v\u00e4xa startups. H\u00e4r kan du l\u00e4sa om hela hans resa.  Aleksandar Gogas entrepren\u00f6rsresa Aleksandar Goga \u00e4r en svensk techentrepren\u00f6r med n\u00e4rmare 20 \u00e5rs erfarenhet av att bygga och f\u00e5 startups att v\u00e4xa. Han vet vad som kr\u00e4vs f\u00f6r att lyckas […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-494","page","type-page","status-publish","hentry"],"yoast_head":"\nAleks story - Power To Grow Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/powertogrow.academy\/en\/aleks-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aleks story - Power To Grow Academy\" \/>\n<meta property=\"og:description\" content=\"Om Aleks Aleks \u00e4r en techentrepren\u00f6r med n\u00e4rmare 20 \u00e5rs erfarenhet av att bygga och v\u00e4xa startups. 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